---
title: Search to lead and customer journey graph
code: G26
shelf: Graph systems
url: https://library.feedthejoe.com/graph-systems/g26-search-to-lead-and-customer-journey-graph/
markdown: https://library.feedthejoe.com/graph-systems/g26-search-to-lead-and-customer-journey-graph.md
author: Joseph W. Anady
publisher: THATDEVELOPERGUY LLC
status: "Researched: Not deployed"
summary: Which observed discovery events connect to actual business outcomes?
published: 2026-09-12
reviewed: 2026-09-12
modified: 2026-10-14
release: 2026.09.12-g40
edition: 2026.09.12-g40
words: 150
sources:
  - graph:S22
  - graph:S14
  - graph:S42
cites:
  - https://library.feedthejoe.com/graph-systems/primary-source-register/
rights: © 2026 THATDEVELOPERGUY LLC. All rights reserved.
---

# G26 Search to lead and customer journey graph

## Question

Which observed discovery events connect to actual business outcomes?

## Nodes

Referral; Session; Event; Durable inquiry; Qualified lead; Outcome

## Relationship sketch

* permitted session → observed event
* inquiry → qualification decision
* outcome → attributed evidence

## Evidence inputs

Authorized analytics and backend events, consent aware identifiers, actual qualification and outcome records.

## Implementation

Start from accurate business state transitions. Preserve attribution uncertainty, unknown origin, and missing identifiers; do not stitch anonymous people across contexts without authority.

## Acceptance checks

* Submit success does not substitute for durable acceptance
* Lead definitions are explicit
* Unknown attribution remains unknown rather than allocated to AI

## Do not infer

A crawler request, indexed page, citation, click, and sale are different observations.

## Publication boundary

Private by default; aggregate only with appropriate review.

## Source basis

[S22](https://library.feedthejoe.com/graph-systems/primary-source-register/#S22), [S14](https://library.feedthejoe.com/graph-systems/primary-source-register/#S14), [S42](https://library.feedthejoe.com/graph-systems/primary-source-register/#S42). See Research/sources.json. Sources support the primitives or named technology. The organization, labels, actions, and acceptance contracts in this catalog are this library's design, not claimed provider requirements.